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Digital Marketing Business Intelligence Analyst Back

Vacancy
Job Title Digital Marketing Business Intelligence Analyst
Gender Preference Any
Number Of Vacancy 1
Industry Area Ecommerce
Key Skills Digital marketing, business analyst, digital analyst, Google Data Studio, Tableau, MicrosoftBI, Google Tag Manager, Google Analytics
Qualification Any
Salary (Per Annum) As per industry standards
Work Experience 5+ years
Job Requirement

The Digital Marketing Business Intelligence Analyst is responsible for ensuring data about our marketing channels, customers and results is reported accurately and closely aligned to specific business needs. They will serve as an organizational resource to identify, understand, and meet the analytical needs for digital platforms by providing user-friendly data that helps guide organizational decisions. This role will also analyze quantitative data to better understand and improve promotional campaign effectiveness.

DUTIES/RESPONSIBILITIES

  • Curate reports across digital, email and social metrics
  • Pull past performance on digital analytics to establish benchmarking goals for integrated marketing plans
  • Manage ad hoc reporting requests and compile requested data into comprehensive narrative
  • Develop and maintain functional dashboards to give teams and leaders across the organization the ability to access data quickly
  • Create and maintain an archival process for all data and past analytics
  • Compile and organize reports that analyze outcomes of marketing campaigns
  • Analyze performance of advertising efforts on digital ads, Google, social, and email
  • Develop strategies to amplify promotional reach, including building program affinities list and tracking user trends in digital ads
  • Develop the tools needed to evaluate the website user experience, behavior, trends, and performance tracking to achieve organizational objectives
  • Other duties assigned


MINIMUM QUALIFICATIONS

  • 5+ years of digital marketing, analytics, or related experience
  • Proficient with Google Analytics
  • Experience with Google Tag Manager
  • Experience working with marketing, digital ads, and social media data (Google Ads, YouTube, Facebook, Instagram,Twitter)
  • Experience with Business Intelligence tools and visualization software, like Google Data Studio, Tableau, MicrosoftBI
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Suite (Docs, Drive, Sheets, calendars, etc.)
  • Excellent data presentation skills and the ability to succinctly summarize key findings and effectively communicate with leadership and staff.
  • Ability to juggle multiple deadlines at once and effectively prioritize work
  • Highly organized and detail-oriented, with a passion for accuracy
  • Ability to communicate effectively and efficiently whether written or verbal.
  • Ability to work cross functionally and collaborate with associates and contributors across the organization
  • Skilled in finding efficient ways to streamline and simplify generating reports
  • Must be up-to-date on emerging and current technologies, reading industry trade publications and open to professional development


Job Location
Job Country India
Job State / U.T. Maharashtra
Job City Mumbai
Company Profile
Company Name Our reputed client
About Company

Our reputed client is e-comerce (Consumer Product) platform and brand creation company based at USA, having own brands like Boundery, BauBax, Lumn8 + etc.

They're made of many individual consumer product brands, each serving customers in different ways — but all with a focus on making peoples’ lives a little easier.

Contact Details
Contact Person Ms. Jinal Karkada
Mobile 9974237872
Email ID jinal@miraclehrs.com
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